You can’t really think of digital marketing without all the tools and technology that makes marketing possible in first place.
This makes me think that adoption of new technology is an essential skill for marketers.
I can’t think of any business that doesn’t need a technology or tools to run their business.
If you are small business this could be great start for you or you’re just learning new technology these tool are great start for you.
Let’s get started!
Canva is an easy-to-use design platform that allows you to create a variety of graphics for your business. Canva has templates for everything from social media images to marketing brochures, flyers to business cards, presentations to web banners, YouTube thumbnail, Instagram story ,resume, cover letter and just about everything in between. Whatever marketing image you might need, Canva has a template for it. Any documents that need an aesthetic uplift Canva is the go too tool. It is the best tool if you don’t know graphic designing. Canva also has a library of stock images and videos that are pretty good to use. Canva has both free and paid version.
2. Google Analytics and Google Search Console
Most tools that automate some of your marketing strategy will also provide reports that allow you to see and present your campaigns’ performance to other employees in your company. What if you want a more holistic look at the health of your marketing?
Google Analytics and Google Search Console are best tools for analysing website performance and traffic. Google search console help us to analysis what keywords are brining traffic to our pages.
3. Keyword Research Tools
Some of the best keyword research tools are
- Google Keyword Planner ,
- Google Trends,
- Webmaster tool
4. Social Media Marketing:
Social media managers know the pain of posting that perfect social media post only to have a follower find a typo a minute later and call you out. For marketers, using a social media tool to schedule all of your posts (so you catch those typos beforehand) is a must. But it also helps to get the right analytics from your social posts, especially on channels where it can be hard to get that information. These are the best tool to start with.
5. Search Engine Optimization (SEO) Tools
Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO.
- Screaming frog
- Moz link explorer
6. Calendar and Scheduling Meetings
Calendly for scheduling meetings back and forth email communication because it really saves you time .It has both free and paid version. Google calendar is very useful to schedule everything in it to know what’s coming up next. For Virtual meeting you can either use Google Hangouts or Zoom.
7. Documentation and Project Management
The best tool for Documentation and Project management are Google Suite and Notion.
Gsuite- There’s no doubt G Suite is a valuable tool for businesses of all sizes. It’s the digital equivalent of a pocket knife — it supports collaboration, organization, productivity, marketing, and sales.
Notion– Notion is a popular productivity application that aims to unify your company’s work processes. It’s a common workspace for your team to collaborate, share notes and manage projects together. With a clean interface, it simplifies the process of creating, storing and collaborating over detailed project documents.
8. Lead Generation and Email Marketing Tools
It’s not enough to drive traffic to your website and then convert them. Many of your website visitors may not be ready to buy, and that’s where lead generation comes in. Email marketing is a great way to nurture contacts toward a purchasing decision. These are the best tool for lead generation and email marketing.
- Insta page
9. Audio Video Recording and Editing
Loom is a great platform for screen recording and webcam feature whenever i am doing a screen share and i want my image at the bottom corner or where ever around the screen we can use loom for that the videos are downloadable and shareable with a url.
Zoom is also a great platform to host a meeting and also record it with a screen recorder .
Video editing, i use imovie and inshot is a great tool to use for editing.
Google forms : Google offers a suite of free tools to help you with all of your online efforts, from Google Docs to Gmail. They also offer one of the best free survey tools available. Google Forms allows you to create unlimited surveys, with unlimited questions and receive unlimited responses.
Plus you can custom design your forms to meet your specific needs and export the data to Google Sheets to better analyze your results. Google is also one of the true full featured free programs – you get complete functionality without ever having to upgrade to an advanced paid version.
11. Google Ads – ad tech
When it comes to driving qualified traffic to your site, Google’s search, video, and display ads are still the fastest way to get results. Not only are you targeting people who show a specific interest in what you’re selling, Google’s ads act as a first point of contact for lead nurturing tactics like remarketing, email marketing and conversion optimization.
12. Hotjar – conversion rate optimization
It’s not easy finding an analytics tool which captures who your visitors are, and combines that what your visitors are doing on your website. Hotjar combines a range of essential analytics features (conversion funnel analysis) with user feedback tools (screen recordings, surveys etc) into a single platform
Probably one of the most used tools that Hotjar has to offer is their Heatmaps, which visually represents your visitors’ clicks, taps, and scrolling behavior. It’s perfect for understanding you what areas of your website people are spending time on.
13. Optimizely – conversion rate optimization
Optimizely allows you to create variations of your existing website with A/B, multi-page or multivariate tests, and then tracks how customers respond to those different versions. The best part is that it’s absurdly easy to use. You don’t have to code anything to adjust your website with this tool. Optimizely has a visual editor, which allows you to make changes by clicking instead of coding, perfect if you don’t have a full time development team at your disposal.
14. Marketing Automation:
Marketing automation brings it all together. It is a terrific technology that includes analytics, online forms, tracking what people do when they come to your website, personalizing website content, managing email campaigns, facilitating the alignment of sales and marketing through lead scoring and automated alerts to sales people, informing these activities with data from your CRM and third party sources, and more. There isn’t enough room to go into more detail here; just get it.
Leading marketing automation programs for small businesses :
These are the best tools and tech to get started. It is easy to learn and apply .These tool has both free and paid once’s ,you can start with free one now .To learn more about digital marketing i would highly recommend https://digitaldeepak.com/ in order to get more insights in digital marketing and personal branding .
Some startups companies follow my tips to grow their business like
https://driveagribusiness.com/customized-digital-marketing-for-an-agribusiness/ for growing their Agribusiness, https://zwahrat.com/indian-tribal-and-ethnic-jewellery/ for growing their online store .
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P.S. Would love to know what you think about this article. Do comment below, yo.